Instacart.com Instacart: Groceries Delivered From Local Stores

Instacart delivers groceries from local stores in two hours. Choose from stores like Whole Foods Market, Target, Costco and Petco. Try us today for fr...

Instacart.com Overview

/100

User Experience 71/100

Mobile Friendliness 59/100

Instacart is a website for online grocery delivery services that enables customers to order groceries online and have them delivered right at their doorstep in just two hours. The website's primary objective is to make grocery shopping easier and more convenient for users, allowing them to shop from local stores like Whole Foods Market, Target, Costco, Petco, and many more. The website's design is simple and easy to navigate, making the overall user experience enjoyable.

Instacart.com is a popular website with a large following of users, attracting approximately 21170.149 unique visitors per day and recording 226294.3 page views. This tremendous traffic has resulted in Instacart.com being hosted by Amazon's AWS (Amazon Web Services) platform. The hosting of Instacart.com on AWS ensures that the website has excellent up-time and is always available to the users.

The website's Top-Level Domain is a .COM extension, which implies that it is a commercial website that can be accessed from anywhere in the world. Instacart.com is also designed with SSL (Secure Sockets Layer) provided by Amazon, enhancing website security and ensuring that users' information is secure when making purchases or submitting account information.

The website is user-friendly, providing users with a variety of options for purchasing groceries from a variety of stores. The website's extensive range of grocery options includes fresh produce, bakery and dairy products, meat, frozen food, household essentials, beauty products, and more.

Instacart's website is family-friendly, promoting a positive shopping experience for people of all ages. The content on the page does not contain vulgar language, images or other inappropriate content, and users are not exposed to anything that could be detrimental. The family-friendly experience of Instacart.com is enhanced by its straightforward platform design and effortless navigation that allows users to find what they are looking for quickly.

Finally, the PageSpeed Insights scores of Instacart's website reveal that it has room for improvement, earning a speed score of 41/100, a user experience score of 71/100, and a mobile-friendly score of 59/100. The scores suggest that the website could benefit from optimizing its pages and content to improve the user experience and improve its overall speed. However, these scores do not take away from the website's functionality or convenience. Users of Instacart.com are still able to order groceries online and have

Instacart.com Rank Summary

Global Rank
2,757
Average Load Time
2.35sec
Links In Count
265
Website Value
$3.0 M

Audience Geography. Where are instacart.com visitors located?

Country Visitors
United States United States US94.3%
Canada Canada CA2.7%
India India IN1%
Other2.1%
Country Pageviews
United States United States US98.6%
Canada Canada CA0.5%
India India IN0.2%
Other0.8%
Country Rank
United States United States US236
Canada Canada CA1750
India India IN26885

Where do visitors go on instacart.com?

Subdomain Pageviews
instacart.com		98.03%
shoppers.instacart.com		0.73%
heinens.instacart.com		0.46%
ads.instacart.com		0.19%
gristedes.instacart.com		0.12%
foodtown.instacart.com		0.1%
dagnyc.instacart.com		0.09%
news.instacart.com		0.07%
samsclub.instacart.com		0.06%
other		0.17%
Subdomain Pageviews per User
heinens.instacart.com		13
instacart.com		12.4
gristedes.instacart.com		10
dagnyc.instacart.com		9
ads.instacart.com		8.5
foodtown.instacart.com		7
shoppers.instacart.com		2
samsclub.instacart.com		1.6
news.instacart.com		1.3
Subdomain Reach
instacart.com		95.45%
shoppers.instacart.com		4.52%
news.instacart.com		0.64%
samsclub.instacart.com		0.47%
heinens.instacart.com		0.41%
ads.instacart.com		0.27%
foodtown.instacart.com		0.17%
gristedes.instacart.com		0.14%
dagnyc.instacart.com		0.12%

How popular is instacart.com?

PeriodGlobal RankGlobal Rank Delta
past 3 months2757-1568
past month1457-3780
past week1291-83
yesterday31742563
DaysPageviews RankPageviews Rank DeltaPageviews per MillionPageviews per Million DeltaPageviews per UserPageviews per User Delta
901124-102046573%10.724%
30554-1888913299%12.124%
75120995-1.59%11-9.134%
11374106541-75.965%113%
DaysReach RankReach Rank DeltaReach per MillionReach per Million Delta
903911-194616039%
302211-5130285220%
71871-2113208%
145363630150-76.604%

Instacart.com Website Safety

logo
Overview
Last Updated: 04/02/2025
Overall result - instacart.com is safe.
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton connect safe logo
Norton Connect Safe
Last Updated: 03/21/2025
instacart.com is safe.
Norton ConnectSafe evaluates instacart.com for any unsafe and insecure content. The results are critical for families with young children.
Google logo
Google Safe Search
Last Updated: 02/06/2019
instacart.com is safe.
SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.
Google safe brwosing logo
Google Safe Browsing
Last Updated: 01/09/2019
instacart.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
McAfee logo
Site Advisor
Last Updated: 02/22/2021
instacart.com is safe.
McAfee assesses instacart.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze instacart.com for mature or inappropriate content, only security checks are evaluated.
Web of trust logo
Web of Trust
Last Updated: 01/09/2019
instacart.com child safety is very good.
The WOT calculates reputation of the instacart.com. This reputation system receives ratings from users and information from third-party sources, assesses the instacart.com for safety features and confirms, whether instacart.com is suitable for children.
SSL Information
SSL Checker Tool
Domaininstacart.com
Issuer OrganizationAmazon
IssuerAmazon RSA 2048 M03
AlgorithmRSA-SHA256
Valid form09/13/2024
Expiration10/11/2025
SignedCertificate is not self signed
Additional Domains instacart.com
*.instacart.com

Instacart.com Rank History

Alexa Rank shows how popular instacart.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If instacart.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to instacart.com and pageviews on instacart.com over the past 3 months.

Instacart.com Hosting Information

Server Location
Geolocation Tool
ASN Information
ASN Lookup Tool

ASN ID: 16509

ASN Title: AMAZON-02 - Amazon.com, Inc., US

Last Update: 07/16/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 16509
ASName: AMAZON-02
ASHandle: AS16509
RegDate: 2000-05-03
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16509

OrgName: Amazon.com, Inc.
OrgId: AMAZON-4
Address: 1918 8th Ave
City: SEATTLE
StateProv: WA
PostalCode: 98101-1244
Country: US
RegDate: 1995-01-23
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/AMAZON-4

OrgAbuseHandle: AEA8-ARIN
OrgAbuseName: Amazon EC2 Abuse
OrgAbusePhone: +1-206-266-4064
OrgAbuseEmail: abuse@amazonaws.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/AEA8-ARIN

OrgTechHandle: ANO24-ARIN
OrgTechName: Amazon EC2 Network Operations
OrgTechPhone: +1-206-266-4064
OrgTechEmail: amzn-noc-contact@amazon.com
OrgTechRef: https://rdap.arin.net/registry/entity/ANO24-ARIN

RTechHandle: AC6-ORG-ARIN
RTechName: Amazon-com Incorporated
RTechPhone: +1-206-266-2187
RTechEmail: ipmanagement@amazon.com
RTechRef: https://rdap.arin.net/registry/entity/AC6-ORG-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Instacart.com Domain Registration and Settings

WHOIS
WHOIS Lookup Tool

Domain Name: INSTACART.COM
Registry Domain ID: 196775_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.registrar.amazon.com
Registrar URL: http://registrar.amazon.com
Updated Date: 2023-01-10T21:21:30Z
Creation Date: 1996-10-31T05:00:00Z
Registry Expiry Date: 2029-10-30T04:00:00Z
Registrar: Amazon Registrar, Inc.
Registrar IANA ID: 468
Registrar Abuse Contact Email: abuse@amazonaws.com
Registrar Abuse Contact Phone: +1.2024422253
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS-132.AWSDNS-16.COM
Name Server: NS-1394.AWSDNS-46.ORG
Name Server: NS-1943.AWSDNS-50.CO.UK
Name Server: NS-589.AWSDNS-09.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-10T20:08:42Z

DNS Records
DNS Lookup Tool
HostA RecordTTL
instacart.com108.156.39.10860
instacart.com108.156.39.1060
instacart.com108.156.39.7760
instacart.com108.156.39.11860
HostMX RecordPriorityTTL
instacart.comaspmx.l.google.com103600
instacart.comalt1.aspmx.l.google.com203600
instacart.comalt2.aspmx.l.google.com303600
instacart.comaspmx2.googlemail.com403600
instacart.comaspmx3.googlemail.com503600
HostNS RecordTTL
instacart.comns-132.awsdns-16.com172800
instacart.comns-1394.awsdns-46.org172800
instacart.comns-1943.awsdns-50.co.uk172800
instacart.comns-589.awsdns-09.net172800
HostTXT RecordTTL
instacart.com4vrtjjps7jdi20ttnamatkfr3l300
instacart.comKAWUHTYVT300
instacart.comMS=ms97017426300
instacart.comadobe-idp-site-verification=88a28e2f777124eebb7a7ce5fe8a103d9d456a2c66a1a9c612432bbe0e39496f300
instacart.comamazonses:3BBByWoEmuIXk1LAEUFZOXNHgY5zKZsu3mmjfxWbAHU=300
instacart.comapple-domain-verification=zDx2GGMyj9AA6xFR300
instacart.comatlassian-domain-verification=GIb04qWVoHC/BEA2IWPJa8QojTO6I+2d7dIEWDYhlaclO1edibLkNVe84EgtVUGa300
instacart.combox-domain-verification=19bc82774bec9023a502b0c4a843a74702e5d541bd4d3137ee5aca40f125fae9300
instacart.comdocusign=78827b9c-2b17-4ce0-9725-e9473b020738300
instacart.comgoogle-site-verification=3Pndvzg_zizVpl_rZ2vog13yGQ5km5BeNFkMeSGW1wM300
instacart.comgoogle-site-verification=7611_WcOK7T7iL7mabA6HI3KGxXGGTvCkPnZWr5TRoQ300
instacart.comgoogle-site-verification=Ltk5AIrbe_rMHFL86zm3lsXhVrEFm3HREQYh9JBbwXg300
instacart.comgoogle-site-verification=MaNxzCl2voO1wnnqcEliRyEodC1Jmuk3tGvD1_w9dX0300
instacart.comgoogle-site-verification=QLFaWMd985d3nhg_YTUDf9CcrP7ltRh_dQwlr8fYy5M300
instacart.comgoogle-site-verification=TpXvLBbJibe769wAHq8k8GPoD-N2SmRNFvt6jDqAR2c300
instacart.comgoogle-site-verification=gyVBOuBNTGOhG0NRYK_T95pm3WGBtXkkXMzHj32_oro300
instacart.comgoogle-site-verification=sXqJTXJPNMK21t3T0NM60sNfZfa6dTYZwR9DF3pd2jQ300
instacart.comjamf-site-verification=p9Wbnn2kRZUgBQpYBDi0QQ300
instacart.comlinear-domain-verification=ibavxcea92yt300
instacart.commongodb-site-verification=Lsv4Eqy4WJK0Y1elBMmoI6qVeQnEwTqG300
instacart.comopenai-domain-verification=dv-p3HSknX7Fu87PopFXLMlswxw300
instacart.comsending_domain1042071=9e404df5f39302ab6abc435441fa1579b650cb26bbebaf36358f288a2be676a6300
instacart.comsonatype-verification=OSSRH-52569300
instacart.comstripe-verification=1eda0bfa88f677b9e202ae4f37c5901cddfa42cf0545a2724f4f20165f767905300
instacart.comstripe-verification=2aeba444d46df4d5855e70081dd4dd22bb368fe1559dfdf6ead668f4fb5d5c6d300
instacart.comstripe-verification=5b290a4f24de6f2283e629281196746cddaacad38fb72602f55e4ff5054ca835300
instacart.comstripe-verification=9bf671cea76998fa3b16861111cf8423b290090c00a3ff76c533c2ac17457930300
instacart.comstripe-verification=9d326e7be70b964bf272962f401308685a716bc943c5801c17b64d77fceae3af300
instacart.comstripe-verification=a4fd934728dd16ed37361b6394256bb3edeca3d3b5e59fa89315c6aa381701a9300
instacart.comstripe-verification=baf3475217b29971e2df9e8bbe82eb90932473c41a8bf0076481862fb12c0d04300
instacart.comstripe-verification=ed7124dad8e19a7a1f8dfc5bd595c981653a492a37295d0d9a722223a7a7be14300
instacart.comv=spf1 include:sendgrid.net include:_spf.google.com include:mail.zendesk.com include:m.lessonly.com include:_spf.salesforce.com ip4:208.74.204.0/22 ip4:46.19.168.0/23 include:us.khoros-mail.com -all300

ns-589.awsdns-09.net
TTL: 900
Email address: awsdns-hostmaster.amazon.com
Serial: 1
Refresh: 7200
Retry: 900
Expire: 1209600
Minimum: 86400

Instacart.com HTML Check

HTML Validation Tool
Warnings
Errors

Instacart.com Desktop Performance

Last tested: 12/04/2019

Speedometer image
Desktop Speed
69%
Desktop Resource Breakdown
Total Resources138
Number of Hosts48
Static Resources72
JavaScript Resources31
CSS Resources2

Instacart.com Mobile Insights

Last tested: 01/28/2018

Speedometer image
Mobile Usability
89%
Speedometer image
Mobile Speed
41%
Mobile Resource Breakdown
Total Resources133
Number of Hosts60
Static Resources48
JavaScript Resources31
CSS Resources2

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